Posts Tagged daisy chain

Being working with a new network over the last month Burstmedia, its a banner provider that seems to have a high Ecpm but a low fill rate .  Due to the potential for high earnings, I think this network is really worth working with.  You need to be clever though, it makes no sense to send all traffic to Burstmedia due to their low fills.

I am currently delivering ads through a daisy chain arrangement with Tribal Fusion First >> Burstmedia >> Bannerconnect.  Over recent weeks Burstmedia’s ecpm has shot up though, as a number of higher profile advertisers have become active.  So I will be switching the chain to be Burstmedai >> Tribal Fusion then Bannerconnect.

I use Google admanager - the great thing about it,  apart from being free is that you can control the % of traffic that goes to each provider, and changes don’t require any site level coding etc.

Also each ad provider has a default control panel that allows you to send traffic onto the next network in the chain